Google fine infographic

  • August 01 2017
  • Danielle Mowbray

It's hard to imagine how much the latest Google fine really equates to. But don't worry! We've worked that out for you.

That's a lot of money

Google's latest fine, handed down by the EU commission in June 2017, is a reported 2.42 billion Euros. That's around £2.13 billion GBP. Whew! That's more money that most of us can even fathom. What did they do that was so wrong? Well, they broke competition law, by prioritising their own shopping services, causing competitors services to drop dramatically. None of which have ever really recovered.

Ariel Ezrachi, director of the University of Oxford Centre for Competition Law and Policy, says "it objects to Google leveraging its power in search to give itself an unfair advantage in price comparison." That's one in the eye for Silicon Valley's “winner takes all" attitude. Google are well equipped to handle a fine though, even one that sounds so hefty. Alphabet, Google's parent company, made a profit of almost £2 billion in the first six weeks of 2017 alone.

So, it sounds like that fine is just a drop in their considerably large ocean. But it's still hard to imagine such a huge amount. Which got us thinking. If the average Joe were to be fined in a relative way, what would that look like?

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