This trend all began with the music scene when Napster crashed the market thanks to allowing its users to illegally download music for free. After that, the music business couldn’t recover unless they thought of something new.
Thanks to Apple’s iTunes and services such as Spotify and Deezer, the music business has never been stronger.
As a result, the movie business soon followed suit, with movie streaming outperforming physical copies for the very first time.
Now due to the success of the subscription based business model in the entertainment industry, many other businesses from many other sectors have also began to adopt this way of working
Take a look at our piece, “Having More / Owning Less” and discover the subscription based future.
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